B2B Marketing, Dialog Marketing with Digital Media:
New media and new purchase behaviour have changed B2B marketing fundamentally. This lecture, held at SIBE Steinbeis University, Berlin, looks at how these changes affect your B2B marketing workday.
- the new Buying Decision Process
- How to Segment a Market
- Buyer/User-Typologies
- Niche Markets
- Positioning
- Content Marketing
- Why is Product Marketing Changing?
- Customer Touch Points
are some of the changes discussed in the first part.
Enjoy, and your feedback is as always welcome!
Ute
