Satisfied customers and stable profits are neither created by genius nor are they a matter of luck. They are based on a lot of customer understanding, a future-oriented company and leadership culture and an implementation that involves people and takes them along. My team and I will gladly show you how to get your teams out of their comfort-zone and into the world of their customers.
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How does your innovation succeed?
// You can ask your customers what their next product should look like. But are they really able to understand or imagine what technology and economics allow for?
// You can develop 1000s of ideas and hope that the right one is there and found. But why let success be a coincidence?
> The way out of this dilemma is called “Job-to-be-done”. You need to understand what the customer wants to achieve. What important job he needs to get done. What progress he wants to make. It’s here that you start with successful innovation. As soon as you understand his biggest pains when going about his important tasks, you have the starting point for real customer value. Offer a real value solution and your innovation will fly.
Customers don’t want the drill, or the hole – they want to hang up a picture or their jacket. Understanding which tasks customers want to accomplish and what obstacles prevent them from doing so is the key to your next successful innovation.
Let me help you get your InnoTeams out of their comfort zone and into the real world of understanding customer frustrations and needs. Let me help you create real problem insight to then develop change and innovation for which there is an actual market. How? We take the mere chance out of your innovation process and achieve understanding – customer understanding. Building innovation that is intended from a customer point of view and offers a real value.
A time-saving and cost-efficient approach in three steps.
My team and I support your profitable and stable growth in changeable times by
helping you develop innovations that are intended from the customer’s point of view.
Take the chance out of your innovation process!
